Why are we doing this? Fair question.
In March 2025, we travelled to Nepal. We spent time in Kathmandu, hiked through the Himalayas and then headed south to Chitwan National Park.
On the final night of the trip, I found myself thinking back over all the people we had met and the businesses we had booked along the way.
Almost every decision had felt like a gamble.
We had done our research, of course. We had looked through websites, checked social media accounts and exchanged WhatsApp messages. But none of it gave us that reassuring feeling of: Yes, this is a great choice. I feel completely comfortable handing over my money.
The information was fragmented. The visuals didn’t always reflect the price or experience.
Eventually, in the name of adventure, we simply said: “f**k it.”
When reality is better than the marketing.
At every stage of the trip, we looked at each other with our jaws on the floor—usually followed by a nervous laugh and a sigh of relief.
What we had booked wasn’t merely fine. It was exceptional.
The people were thoughtful and knowledgeable. The settings were beautiful. The experiences felt considered, personal and genuinely premium.
One of the places that brought this into sharpest focus was Tiger Tops near Chitwan National Park. For almost two days, we were the only guests there. It gave us time to slow down, take everything in and think about how fortunate we felt to have found it.
But one question kept nagging at us: How would anyone know how good this was before arriving?
Would other travellers take the same gamble? How many potential customers might book somewhere else because the experience presented online didn’t inspire the same level of trust as the experience itself?
The start of Tiny Team Studio.
This was the beginning of Tiny Team Studio.
Small founder-led businesses are already carrying an enormous amount. They are delivering the work, looking after customers, making sales and keeping the business moving.
They don’t have endless time to generate content ideas, search through archive footage, keep up with every platform change and respond to every message or comment. Nor should they have to become slaves to an algorithm just to show people the value of what they have built.
At the same time, most don’t have the budget—or the need—for a large agency team.
There has to be something in between.
We created Tiny Team Studio to give small, ambitious businesses access to agency-level thinking without the cost, layers or distance of a traditional agency.
A small team for other small teams.
We help founder-led businesses make better use of the time, knowledge and content they already have, creating a clearer connection between their marketing and the experience they deliver in real life.
Because brilliant businesses shouldn’t have to rely on customers taking a gamble.
And customers shouldn’t need a leap of faith to discover something exceptional.
Small, founder-led businesses deserve their moment and that shouldn’t be dictated by how well they know the algorithm.
